In 5 Steps, You Can Find And Fix Your Content Gaps

Performing SEO CHAT TELEGRAM advanced content gap analysis is a click away with the SEO tools we mentioned. It may take a while to familiarize yourself with all the features, but once you get a grip on how they work, these programs will be an invaluable asset to your SEO strategy. You can then perform keyword gap analysis to see if there are keywords for which they rank well that you do not. Use this information to enhance your tracked keyword groups and get new ideas for your content teams. Take baseline metrics to see how well you rank compared to others on your main keyword groups. Perform high-level analysis to see how well you rank on the keywords that matter the most to your organization.

How Do You Conduct A Content Gap Analysis?

Either of the cases above may surface opportunities for new or updated content that also improves your overall SEO performance. However, they just don’t start with competitive SEO gains in mind — it becomes an additional but very welcome side benefit. A similar or related gap analysis would look at content needs vs your typical marketing/sales funnel to see where gaps may exist and need to be filled with new or updated content. This process is often used in SEO to determine what content needs to be developed in order to compete with the top-ranked competitors in the same industry or topic niche. Evaluating your website content against top competitors in organic search should be an ongoing aspect of your website or blog development.
Keyword gap analysis is the process of identifying keywords that a site’s competitors rank well for. This sounds obvious, but there are likely dozens of smaller, niche keywords for which competitors rank better. The cumulative traffic of all of these low-search-high-intent keywords could be the thing that gives the competition the edge.
SEO tools use a variety of methods to automatically evaluate competitive content gaps. One common method is to use keyword research and analysis to identify the keywords and phrases that are being targeted by competing websites but not by your site. Professional SEO software tools help automate tasks related to content and keyword gap analysis. And with artificial intelligence (AI) now becoming more mainstream, SEO tools with AI capabilities are in a good position to provide smarter and more insightful content gap analysis. Once you have your keywords and theirs, you need to compare and categorize them. You can use tools like Excel or Google Sheets to create a spreadsheet and filter the keywords by different criteria, such as search volume, ranking position, difficulty, or intent.
One of the best ways to come up with content ideas that align with what your audience wants is to simply ask them what they want. Finally, Success content serves to reassure customers that they will achieve their desired outcome. Once you have your set of competitors ready, you’re going to proceed to benchmark yourself against them, and we’re going to be doing this across the three pillars of SEO. But first of all, you need to know who your competitors are, who they are really. We’re going to be speaking about competitor identification in a different Whiteboard Friday, so be sure to check it out.
After the brief is prepared, it can be handed over to your writers (or use it yourself as your content outline). Once they/you finish writing and the content is approved for publication, remember to submit it to Google Search Console and also link it internally to other relevant pages. With this, you can make your content more comprehensive and better than anything else in the SERP. In other words, we give you everything to match search intent and create the best content.
The template helps you generate a comprehensive list of topics, keywords and content ideas that can be used to fill any gaps in information or coverage. Makers of one of the best-known premium SEO software platforms on the market today, Moz provides keyword gap analysis in its Moz Pro keyword research tools. One of the most popular premium SEO toolkits available, Ahrefs can help you identify content opportunities by way of advanced keyword gap analysis. The following sections highlight some of today’s top SEO tools for analyzing content gaps and keyword gaps. Armed with a prioritized set of content gaps, topic/sub-topic gaps, and competitor keyword opportunities, you’ll be in good shape to work these into your overall content plan.

In the screenshot below, Zoho would be a direct ‘real-life’ competitor. Investopedia would not be, but we’re still interested in capturing their audience for this keyword (and likely many others). You build topical authority by finding and addressing gaps in your content. This simply means Google begins to see you more and more as an expert in your field.
Once you start seeing this initial uplift, the compound effect of SEO comes into play. Startups typically don’t benefit from having a huge brand presence in the first six to 12 months, depending on your industry. Which means top-of-funnel traffic will be how you absorb non-brand market share, or keywords and searches that don’t contain the name of your company, and build brand awareness. Perform large-scale competitive analysis against some of your known competitors. Through the BrightEdge platform, you can obtain this information in the Data Cube score. Both types of competitor intelligence are important in the creation of a successful online strategy.

Todd Holland

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